3 important WhatsApp features for businesses
3 important WhatsApp features for businesses
WhatsApp Business Platform: Enhancing Business Interactions in Exciting Ways
WhatsApp, the most popular messaging app worldwide, is making strides in revolutionizing business interactions. Already widely used for personal communication, WhatsApp has become a platform of choice for businesses to conduct a variety of operations, from ordering deliveries to providing customer support. Now, Meta, the parent company behind WhatsApp, is unveiling a set of upgrades to the WhatsApp Business Platform, enhancing its versatility for businesses and users alike.
Exploring New Features
Currently, the WhatsApp Business Platform allows users to set up business profiles, create automatic responses, and drive sales through dynamic product lists and rich media. However, Meta is taking it a step further by introducing new features that will provide even more value to businesses. Let’s take a closer look at these enhancements and what they mean for businesses and customers.
1. In-App Shopping with Flows
One exciting addition is the launch of Flows, a feature that will soon be available worldwide. With Flows, businesses can offer customers a comprehensive shopping experience directly within the WhatsApp app. Whether it’s booking a spa appointment, customizing a product, signing up for promotions, or selecting a seat on public transportation, customers can now perform these actions seamlessly without leaving the chat window.
Flows will introduce interactive menus that appear as pop-ups within the chat, allowing customers to access a variety of options while engaged with the business. This feature enables businesses to offer more personalized and convenient services, enhancing customer satisfaction.
2. New Payment Models with WhatsApp Pay
During its recent global Conversations event in Mumbai, WhatsApp announced a significant development for its Indian users. Users in India will soon be able to add items to their cart and choose from a range of payment options, including the Unified Payment Interface (UPI) network and credit/debit cards. This expansion of WhatsApp Pay builds on the existing functionalities available in Singapore and Brazil, where users can already make payments within the app.
Extending these capabilities to India, a country with over 500 million WhatsApp users, is a crucial step towards expanding WhatsApp Pay worldwide. By providing a seamless and convenient payment method, businesses can further streamline transactions, benefiting both themselves and their customers.
3. Find Meta Verified Businesses
To establish trust and authenticity, Meta is introducing business verification on WhatsApp. Meta Verified businesses will feature a special badge, assuring customers that they are engaging with the legitimate organization. This verification will be especially valuable for users seeking reliable and reputable businesses.
The Meta Verified status also brings additional benefits to businesses. This includes multi-device support, allowing different employees to respond to customer inquiries, and a custom WhatsApp page that can be discovered through web searches. Initially, Meta is testing Meta Verified with small businesses before expanding the feature to the broader WhatsApp Business Platform.
Embracing New Possibilities
With these exciting updates, Meta is reaffirming its commitment to enhancing businesses’ digital presence and ultimately providing a more seamless and convenient experience for customers. The introduction of Flows allows businesses to offer comprehensive shopping experiences, while WhatsApp Pay expands the range of payment options available for users.
Moreover, the Meta Verified badge instills trust and confidence in customers, ensuring they interact with legitimate businesses. As Meta continues to test and refine these innovations, businesses can anticipate even more features and capabilities in the future, further revolutionizing the way they engage with their audience through WhatsApp.
By continually enhancing the WhatsApp Business Platform, Meta is empowering businesses to leverage the app’s vast user base and establish meaningful connections with customers. WhatsApp is not just a messaging app; it has morphed into a vital tool for commerce, customer support, and a wide range of business operations. As businesses and users eagerly await these updates, WhatsApp is poised to become an even more indispensable platform in the digital landscape.
