Small Companies Rejoice: Catalog’s Software Revolutionizes B2B Sales Management! 🚀
Catalog aims to develop a seamless software-as-a-service solution for efficient management of B2B sales across multiple sales channels.
Catalog is creating a B2B e-commerce platform for small businesses | ENBLE
When it comes to commerce platforms, we often think of big names like Adobe Commerce or Salesforce Commerce Cloud. These giants effortlessly handle the needs of large companies processing millions of orders. But what about small companies with sales volumes of $5 million or $20 million per year? 🤔 They don’t have a tool that is tailored to their scale and end up spending excessive time processing orders and entering information. However, Catalog, a French startup, aims to change that. 🇫🇷
Catalog is developing a cutting-edge software-as-a-service product that seamlessly manages B2B sales across multiple channels. This solution is a game-changer for companies generating around $5 million to $100 million in revenue annually. Catalog’s co-founder and CEO, Julien Bellemare, explained their unique approach: “We integrate very tightly with the existing tech stack of the companies we’re targeting, which are companies that manage a lot of their B2B activity in their ERP.” 🔄
Unlike popular e-commerce platform Shopify, Catalog doesn’t need to duplicate ERP functionalities such as managing stock or setting pricing rules. Instead, it intelligently complements the ERP system, making it a perfect fit for small businesses. It seamlessly slots into the existing workflow, eliminating the need for companies to redirect their clients to a separate website for orders. 🙅♂️
Catalog supports different sales channels in various ways. For clients who prefer a self-service approach, there’s an online portal where they can browse products and check prices with zero back-and-forth communication. On the other hand, some customers still prefer interacting with a salesperson before making a purchase decision. Catalog becomes a valuable companion tool for the sales team in such cases. The team can access the catalog, view past and ongoing orders, and check prices, all within the platform. 💼
But that’s not all! Catalog aims to be the ultimate source of truth for incoming orders. Thanks to its innovative use of AI models, it can scan inbound emails and transform freeform conversations into orders within the platform. The original email is also displayed next to the automatically generated order, ensuring complete visibility and accuracy. 🧠📧
A Hidden Marketing Opportunity 🎯
Catalog provides a not-so-obvious benefit to businesses – it doubles as a powerful marketing platform for existing customers. Let’s say a company is running a sales campaign and wants to push customers who usually buy a certain category of products to consider ordering more items. Catalog comes to the rescue! While B2C companies using Shopify have a plethora of marketing tools at their disposal, the same convenience has been lacking for B2B companies. 😮
Bellemare highlights another advantage: “Your salesperson will also concentrate their meetings based on the priority of your customers… Your low-priority customers – your long and medium tail, as we might call it – your salesperson does nothing for them.” Catalog solves this problem by providing an avenue to target and engage those customers who might have otherwise low attention from the sales team. 🎯
Catalog recently secured an impressive €3 million funding round ($3.3 million), with LocalGlobe leading the investment. The startup was originally founded at Hexa, a renowned Paris-based startup studio known for launching successful B2B software-as-a-service startups like Front, Aircall, and Spendesk. Catalog’s funding round also attracted investments from Helloworld, Kima Ventures, Motier Ventures, and ATI. This strong backing will undoubtedly propel Catalog to greater heights. 💰💪
Currently, Catalog focuses on a handful of verticals, including home & decoration (La Compagnie Dumas, Elitis), baby & kids (Babymoov, Gamin Tout Terrain), and fashion (Rivedroite Paris). By specializing in these niches, Catalog can provide industry-specific solutions tailored to the unique challenges faced by businesses in these sectors. 🖼👶👗
Unlike traditional pricing models that charge based on usage, Catalog employs a monthly subscription fee. This ensures that customers won’t face additional charges as they scale up their usage of Catalog. The startup aims to become the go-to platform for the majority of B2B orders for businesses utilizing its services. 💼💡
While Catalog competes with fellow French commerce platform startup, Djust, Bellemare emphasizes that Catalog has a distinct advantage. Djust caters primarily to larger companies and enterprise clients in search of a comprehensive platform. In contrast, Catalog focuses on the smaller players who often struggle to find a suitable solution that meets their specific needs. 🎯🏢
Looking to the future, Catalog has ambitious plans. They are considering adding additional features such as payment reconciliation, customer support integrations, and optimizing the onboarding experience for new clients. As Catalog continues to concentrate on small and medium-sized businesses, it is well-positioned to offer a wide range of services specifically tailored to the unique demands of these manufacturing and commerce companies. It’s fascinating to gain insights into an industry’s pain points by examining specialized SaaS platforms like Catalog. 📈💡
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As a computer technology and programming expert, I’d love to hear your thoughts on this exciting development. Do you think Catalog’s software can truly revolutionize B2B sales management for small businesses? 🚀💼 Share your opinions and feel free to ask any questions you may have. Let’s continue to discuss and shape the future of the tech industry together! 🌟💻🔥
Don’t forget to share this article on your favorite social media platforms to spread the word about Catalog’s game-changing solution! 📲✨
