Google Introduces New Search Update to Comply with EU Tech Rules
Google Introduces New Search Update, in Accordance with EU's DMA, Providing fresh Advertising Opportunities and Advancing Data Mobility for Developers.
Google rolls out new search update to meet EU tech regulations
Google has made significant changes to its search results and unveiled new features for app developers, all in an effort to comply with landmark EU regulations aimed at curbing the influence of major tech firms. In a blog post, the tech giant announced 20 product changes, including the introduction of dedicated units and chips to help users find comparison sites in areas such as flights, hotels, and shopping. However, some features, like the Google Flights unit, have been removed.
Google is one of several leading tech companies, including Amazon, Apple, Microsoft, Meta Platforms, and TikTok owner ByteDance, that must adhere to the Digital Markets Act (DMA) by March 7.
What Features has Google Introduced?
In January, Google introduced several new features to its services, but they were only available to users in the EU. The changes to search results would increase traffic for major intermediaries and aggregators but decrease traffic for hotels, airlines, merchants, and restaurants. Additionally, users will be asked for their consent to allow Google to share their data across its products and services. Google stated that users may also see new consent banners asking whether they want to link their Google services.
Under the DMA, gatekeeper operating systems are required to allow users to use third-party apps and app stores. This means app developers can implement alternative billing systems instead of being restricted to the Google Play Store. A new program will also enable developers to direct European users from the app to external platforms to promote their products.
This week, Google will introduce data portability software in Europe, simplifying the process for developers to transfer user data to a third-party app or service.
While Google claims to continue working with the European Commission, it also mentioned that they have approached compliance with transparency and meaningful product changes, even if they have concerns about some rules reducing the choices available to people and businesses in Europe.
Q&A
Q: How will the changes in Google’s search results impact users?
A: The changes in search results aim to benefit major intermediaries and aggregators while potentially reducing the visibility and traffic of hotels, airlines, merchants, and restaurants. Users may notice a difference in the search results they receive, particularly when searching for comparison sites related to flights, hotels, and shopping.
Q: What does the Digital Markets Act (DMA) aim to achieve?
A: The Digital Markets Act is a set of regulations introduced by the EU to regulate the conduct of major tech firms. It aims to restrict their influence, promote fair competition, and protect consumers’ interests by ensuring gatekeeper operating systems allow the use of third-party apps and app stores. The DMA also allows app developers more flexibility in implementing billing systems and promoting their products outside of traditional app marketplaces.
Q: How will Google’s data portability software benefit developers and users?
A: The introduction of data portability software in Europe simplifies the process for developers to transfer user data to third-party apps or services. This enhances user data control and promotes competition by allowing users to seamlessly switch between different apps while retaining their data. Developers can now offer a smoother transition for users who want to switch to their app or service from a Google product.
The Impact and Future Developments
The introduction of these changes by Google, along with other tech giants, in response to the EU’s regulatory requirements has significant implications for the tech industry and competition in Europe. By opening up gatekeeper operating systems to third-party apps and app stores, consumers will have more choices and app developers will have greater flexibility in reaching their target audience.
Furthermore, the emphasis on data portability and control contributes to the ongoing discourse around user privacy and data protection. These developments encourage a more transparent and competitive digital ecosystem.
Looking ahead, it is likely that other regions and countries will consider similar regulations to address the influence of major tech firms. The impact and future developments stemming from these regulatory measures will shape the tech industry’s landscape globally.
Reference List
- Google’s Brave Search to Deliver Results for Programming Queries – TechCrunch
- 10 Best Apps for 2024 New Year’s Resolutions – Digital Trends
- WSJ Study Highlights Youth Exposure to Conflict Content on TikTok – Enble
- Australia’s Climate Tech Industry: Booming or Bust? – TechCrunch
- Suswati Basu’s LinkedIn Profile
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