Max will stream live sports including NBA, MLB, NHL, and more in October.
Max will stream live sports including NBA, MLB, NHL, and more in October.
Warner Bros. Discovery to Add Live Sports to Max Streaming Service
In an exciting development for sports fans, Warner Bros. Discovery has announced plans to introduce live sports programming on its Max streaming service in the United States. The company, known for its extensive portfolio of sports brands, will be rolling out a new package called Bleacher Report (B/R) Sports, allowing viewers to access a wide range of live sporting events from the NBA, NHL, NCAA, US Soccer, and more.
The new sports package will be launched under the WBD Sports umbrella and will include not only live streaming of games but also additional content from the popular Bleacher Report brand. This means that fans can not only enjoy live coverage of their favorite sports but also catch TV shows like Inside the NBA, on-demand videos, and international events such as the epic 24 Hours of Le Mans.
But that’s not all. Warner Bros. Discovery has also sweetened the deal with a promotional offer. Subscribers can enjoy free access to live sports programming on Max until February 29. After the promotional period ends, the sports package will be available as an add-on for any Max subscription plan, priced at $10 per month. This move is expected to further enhance the appeal of Max and attract more viewers to the platform.
The CEO of Warner Bros. Discovery, David Zaslav, expressed his excitement about the introduction of live sports programming to Max. During an April virtual press event for Max, he highlighted the company’s strong position in sports and news and hinted at a plan to utilize live content to drive growth in the streaming business. He stated, “We’re a global leader in sports. And we’re a global leader in news. And in a few months, we’ll come back to you with details of our attack plan to use this important and differentiating live content to grow our streaming business even further.”
It’s no surprise that Warner Bros. Discovery is making this move given its success in the streaming market. The company has already achieved great results in the UK through collaborations with BT Sport. By leveraging its existing sports brands like TNT Sports, Eurosport, Global Cycling Network (GCN), and Discovery, Warner Bros. Discovery is well-positioned to excel in the livestreaming domain. Zaslav emphasized the company’s belief in the potential of the streaming space for sports and expressed enthusiasm for the incremental growth this move is expected to bring.
With the introduction of Bleacher Report (B/R) Sports, Warner Bros. Discovery is set to transform the Max streaming service into a one-stop destination for sports fans. Whether you’re into basketball, hockey, soccer, or any other sport, Max will now provide live coverage of over 300 games, including the highly anticipated March Madness. So get ready to cheer on your favorite teams and heroes right from the comfort of your own home. Warner Bros. Discovery is taking the streaming experience to new heights, and sports enthusiasts are in for a treat.
